The Evolution of Ice
Premium Whisky brand Chivas Regal released an online campaign to mark its partnership with Pininfarina, the Italian car designer. AnalogFolk created a series of premium online films to support this campaign, in which a chunk of ice is shaped by air in a Pininfarina wind tunnel. Chivas and Pininfarina have also created an ice-press, available in certain bars, which shapes ice into a drop – like the one in the ad.
Director: Richard Oliver