The Evolution of Ice

Premium Whisky brand Chivas Regal released an online campaign to mark its partnership with Pininfarina, the Italian car designer. AnalogFolk created a series of premium online films to support this campaign, in which a chunk of ice is shaped by air in a Pininfarina wind tunnel. Chivas and Pininfarina have also created an ice-press, available in certain bars, which shapes ice into a drop – like the one in the ad.

In addition to the main hero film, additional film content was created including a “Making Of” film and a demonstration film to show the Pininfarina Ice Press in action.

Director: Richard Oliver

Client: Chivas Regal + Pininfarina
Date: November 23, 2017
Service: Agency Producer